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DATA SCHEMA

Every connected source. One governed data layer.

Hologrow organizes commerce, advertising, and analytics data into traceable tables with a documented grain, source, history window, and refresh cadence.

GovernedSource-aware tables
DocumentedGrain + business keys
IncrementalScheduled refreshes
Read-onlyUpstream stays unchanged

ACCESS CHANNELS

Use the same data in the workflow that fits.

Each channel reads from the governed Hologrow layer; connection and table health stay visible in one place.

READ-ONLY ACCESS

GOVERNED ACCESS

Designed for safe, read-only analysis.

Hologrow does not modify campaigns, bids, budgets, listings, orders, or settings in connected platforms. OAuth sessions and MCP keys can be revoked, and disconnecting a source stops future syncs.

Review privacy controls

DATA CATALOG

What kind of data are you looking for?

Choose commerce, advertising, or analytics, then open the platform you use. You can see which tables it provides and what each table contains.

The data available to each account may be different.

COMMON USES

What questions can this data answer?

These examples can help you decide which kind of data to explore.

COMMERCE

Stores, marketplaces, inventory, and finance

Amazon · Shopify · Shoplazza

Sales & traffic by product and date

Daily commerce performance aligned to product, marketplace, and reporting date.

SYNCEDDAILYSTANDARD
Each record
One product in one marketplace on one date
Identifying fields
date, asin or product_id, marketplace_id
You can view
Sales, units, sessions, page views, conversion

Orders & order items

Order-level and line-item facts for supported commerce sources.

SYNCEDHISTORY + DAILYREAD-ONLY
Each record
One order or one item within an order
Identifying fields
order_id, line_item_id, sku
You can view
Quantity, item amount, tax, discount, status

Inventory & logistics

Inventory availability, FBA or warehouse health, shipments, and returns where supported.

SYNCEDDAILYSOURCE-SPECIFIC
Each record
One product at one location on one snapshot date
Identifying fields
sku, asin, location_id, date
You can view
Available, reserved, inbound, aged, returned units

Settlements & finance

Settlement, fee, reimbursement, and related money movement from supported Amazon Seller flows.

SYNCEDDAILYFINANCE
Each record
One settlement component or financial transaction
Identifying fields
settlement_id, transaction_id, order_id
You can view
Principal, fees, tax, refunds, reimbursements

Listings & catalog

Products, attributes, listing state, and marketplace context.

SYNCEDPERIODICCATALOG
Each record
One SKU or product in one marketplace
Identifying fields
sku, asin, product_id
Included data
Title, brand, category, status, attributes

Amazon Vendor operations

Purchase orders, shipments, direct fulfillment, demand, margin, and forecasting reports.

SYNCEDREPORT CADENCEVENDOR
Each record
One ASIN for one vendor in one reporting period
Identifying fields
vendor_code, asin, purchase_order_id
You can view
Ordered, shipped, received, inventory, demand

ADVERTISING

Campaign structure and daily performance

Amazon Ads · Google Ads · Meta

Amazon Ads performance

Sponsored Products, Brands, and Display entities with daily delivery and conversion measures.

SYNCEDDAILYADS
Each record
One campaign, ad group, target, or advertised product on one date
Identifying fields
profile_id, campaign_id, date
You can view
Spend, impressions, clicks, orders, sales, ACoS

Google Ads performance

Customers, campaigns, ad groups, ads, keywords, and search terms where available.

SYNCEDDAILYADS
Each record
One customer, campaign, ad group, ad, or keyword on one date
Identifying fields
customer_id, campaign_id, date
You can view
Cost, impressions, clicks, conversions, value

Meta Ads coverage

Paid-social delivery and conversion context for accounts where table coverage is enabled.

EXPANDINGAVAILABILITY VARIESADS
Each record
One account, campaign, ad set, or ad on one date
Identifying fields
account_id, campaign_id, date
Verify in
Integrations and Data Explorer for your workspace

ANALYTICS

Web behavior and organic search

GA4 · Search Console

Google Analytics 4

Properties, streams, and daily traffic, page, event, and conversion-oriented metrics.

SYNCEDDAILYWEB
Each record
One property with one set of dimensions on one date
Identifying fields
property_id, date, selected dimensions
You can view
Users, sessions, events, conversions, engagement

Google Search Console

Sites and search analytics for query, page, device, country, and date dimensions.

SYNCEDDAILYSEARCH
Each record
One site with selected search dimensions on one date
Identifying fields
site_url, date, query or page
You can view
Impressions, clicks, CTR, average position

YOUR WORKSPACE

See the exact tables available to your connected accounts.

Connect a source, then use Data Explorer to verify freshness and account-specific coverage.

Open Data Explorer →