Skip to main content

DATA SCHEMA

Every connected source. One governed data layer.

Hologrow organizes commerce, advertising, and analytics data into traceable tables with a documented grain, source, history window, and refresh cadence.

GovernedSource-aware tables
DocumentedGrain + business keys
IncrementalScheduled refreshes
Read-onlyUpstream stays unchanged

ACCESS CHANNELS

Use the same data in the workflow that fits.

Each channel reads from the governed Hologrow layer; connection and table health stay visible in one place.

READ-ONLY ACCESS

GOVERNED ACCESS

Designed for safe, read-only analysis.

Hologrow does not modify campaigns, bids, budgets, listings, orders, or settings in connected platforms. OAuth sessions and MCP keys can be revoked, and disconnecting a source stops future syncs.

Review privacy controls

BROWSE THE CATALOG

Schema explorer

Use the platform anchors to jump between representative governed domains. Availability can vary by account; Data Explorer is the source of truth for your workspace.

COMMERCE

Stores, marketplaces, inventory, and finance

Amazon · Shopify · Shoplazza

Sales & traffic by product and date

Daily commerce performance aligned to product, marketplace, and reporting date.

SYNCEDDAILYSTANDARD
Typical grain
Product × marketplace × date
Business keys
date, asin or product_id, marketplace_id
Common measures
Sales, units, sessions, page views, conversion

Orders & order items

Order-level and line-item facts for supported commerce sources.

SYNCEDHISTORY + DAILYREAD-ONLY
Typical grain
Order or order line item
Business keys
order_id, line_item_id, sku
Common measures
Quantity, item amount, tax, discount, status

Inventory & logistics

Inventory availability, FBA or warehouse health, shipments, and returns where supported.

SYNCEDDAILYSOURCE-SPECIFIC
Typical grain
SKU × location × snapshot date
Business keys
sku, asin, location_id, date
Common measures
Available, reserved, inbound, aged, returned units

Settlements & finance

Settlement, fee, reimbursement, and related money movement from supported Amazon Seller flows.

SYNCEDDAILYFINANCE
Typical grain
Settlement component or transaction
Business keys
settlement_id, transaction_id, order_id
Common measures
Principal, fees, tax, refunds, reimbursements

Listings & catalog

Products, attributes, listing state, and marketplace context.

SYNCEDPERIODICCATALOG
Typical grain
SKU or product × marketplace
Business keys
sku, asin, product_id
Common fields
Title, brand, category, status, attributes

Amazon Vendor operations

Purchase orders, shipments, direct fulfillment, demand, margin, and forecasting reports.

SYNCEDREPORT CADENCEVENDOR
Typical grain
Vendor × ASIN × reporting period
Business keys
vendor_code, asin, purchase_order_id
Common measures
Ordered, shipped, received, inventory, demand

ADVERTISING

Campaign structure and daily performance

Amazon Ads · Google Ads · Meta

Amazon Ads performance

Sponsored Products, Brands, and Display entities with daily delivery and conversion measures.

SYNCEDDAILYADS
Typical grain
Campaign, ad group, target, or advertised product × date
Business keys
profile_id, campaign_id, date
Common measures
Spend, impressions, clicks, orders, sales, ACoS

Google Ads performance

Customers, campaigns, ad groups, ads, keywords, and search terms where available.

SYNCEDDAILYADS
Typical grain
Customer, campaign, ad group, ad, or keyword × date
Business keys
customer_id, campaign_id, date
Common measures
Cost, impressions, clicks, conversions, value

Meta Ads coverage

Paid-social delivery and conversion context for accounts where table coverage is enabled.

EXPANDINGAVAILABILITY VARIESADS
Typical grain
Account, campaign, ad set, or ad × date
Business keys
account_id, campaign_id, date
Verify in
Integrations and Data Explorer for your workspace

ANALYTICS

Web behavior and organic search

GA4 · Search Console

Google Analytics 4

Properties, streams, and daily traffic, page, event, and conversion-oriented metrics.

SYNCEDDAILYWEB
Typical grain
Property × dimension set × date
Business keys
property_id, date, selected dimensions
Common measures
Users, sessions, events, conversions, engagement

Google Search Console

Sites and search analytics for query, page, device, country, and date dimensions.

SYNCEDDAILYSEARCH
Typical grain
Site × selected dimensions × date
Business keys
site_url, date, query or page
Common measures
Impressions, clicks, CTR, average position

SCHEMA LEGEND

How to read the catalog

Grain

The business entity represented by one row. Check it before aggregating or joining a table.

Business keys

Stable identifiers used to align related entities across tables, accounts, sources, or time.

Cadence

How often Hologrow requests and processes new source data. Availability may lag while a platform prepares reports.

YOUR WORKSPACE

See the exact tables available to your connected accounts.

Connect a source, then use Data Explorer to verify freshness and account-specific coverage.

Open Data Explorer →